TransUnion acquires Signal
TransUnion is a credit reporting agency operating in 30 countries.
The deal follows TransUnion’s 2019 acquisition of TruSignal and investment in Tru Optik as the company looks to expand its position in ‘people-based, identity-enabled marketing’.
Chicago-based Signal’s platform is used to structure, organise and leverage consumer data. It allows companies to use their first-party data to obtain insights on customer journeys and personalise marketing communications.
Steve Chaouki, president, US markets, TransUnion, said: “Signal’s offerings complement our existing marketing solutions. Signal has great proficiency in customer retention and loyalty. In combining these strengths, we are able to bring our business customers a more complete solution.”
The terms of the acquisition were not disclosed.
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