Tru Optik and TargetSmart partner on political targeting
Tru Optik’s political data cloud is used to target audiences for political and issue campaigns, while TargetSmart’s digital voter file combines voter data with digital and media tools.
The political data cloud allows audiences to be targeted based on measures including party affiliation, past voting behaviour and propensity to donate.
The companies said reaching voters across connected TV and smart speakers is "paramount for political advertisers", due to Covid-19 curtailing in-person campaign events and some demographics being less likely to watch linear TV.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments