Delineate said that Bennett’s (pictured) appointment was part of its expansion strategy for North America, with Bennett based in New York.

Before joining Delineate, Bennett worked at firms including Circana and The NPD Group.

In his new role, Bennett will lead Delineate’s commercial efforts in the US, as well as expanding the company’s presence in key verticals and cultivating strategic partnerships.

James ‘JT’ Turner, founder and chief executive at Delineate, said: “We’re excited to welcome Brett to the team. His extensive experience and deep understanding of customers will be invaluable as we continue to push the boundaries of market research technology and deliver unmatched value to our clients.”

Bennett added: “I’m thrilled to join Delineate and contribute to the company’s innovative approach to data and insights.

“There is a real appetite in the US for forward thinking, tech-enabled data solutions, and I look forward to helping more organisations access the power of data to fuel their growth.”