Vargas (pictured) will be based in Mexico City and will report to Wavemaker’s global chief executive Toby Jenner and GroupM Latin America chief executive officer Cesar Recalde.

In her new role, Vargas will join Wavemaker’s global executive team and GroupM’s Latin American leadership team, as well as collaborating with GroupM and WPP leaders across the region.

Before joining Wavemaker, Vargas was at Starcom, part of Publicis, and has also held roles client side at P&G and at agencies Leo Burnett, Initiative and Carat, as well as media partner Clear Channel.

Jenner said: “I met Gabriela when I visited Mexico City in August and was immediately impressed by her pioneering spirit. She’s a natural provocateur.

“Gabriela is smart and driven with huge integrity. She works with enthusiasm and passion with her management team to develop client brands.

“Gabriela will make a massive difference to our clients and our people across the region, making us incredibly well-positioned for continued success.”

Recalde added: “I’m delighted Gabriela is joining us, and I’m sure she is the right kind of leader to drive growth for our clients in the region – and, as importantly, for our people too.”