Launched in 1960, Tokyo-based custom research company NRC has its own panel and is a member of WiN (the Worldwide Independent Network of Market Research).

Earlier this year, YouGov expanded its partnership programme in Russia, Poland, Pakistan and Egypt. The initiative extends the company’s reach into new markets and offers affiliate partner agencies access to YouGov platforms, products, services and expertise.

The NRC partnership is similar to YouGov’s partnership with Online Market Intelligence  in Russia, as NRC’s panel is a wholly domiciled affiliate panel.

Stephan Shakespeare, chief executive officer of the YouGov Group, said: “We are looking forward to working with our new partner, Nippon Research Centre, to develop our presence in Japan.

“Our affiliate partners obtain access to YouGov technology platforms and suite of data products. As well, the programme connects partners with YouGov’s developed infrastructure, assisting them to grow their business and expand their client base, while establishing the YouGov brand locally.”