20 February 2020
What role does data play in research at Sky, BT and other brands?
We asked delegates at the MRS Sports and Gaming conference how they integrated data into their research methods.
Thanks to:
Mike Cooper, Trinity McQueen
John Bettinson, Sky
Carla Allen, BT
Vanessa Goff-Yu, Bidstack
Simon Thompson, Relish
Sania Haq, AudienceNet
We hope you enjoyed this article.
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