Comscore expands YouTube measurement outside US
YouTube connected television (CTV) platform reach and volumetrics – covering video views and duration – will be included in Comscore’s Video Metrix Multi-Platform in Canada, France, Spain and Malaysia.
The tool is already available in the US, and Comscore said it was planning to expand its YouTube measurement services to Argentina, Brazil, Germany, India, Indonesia, Italy, Mexico and the UK.
The expansion complements Comscore’s existing coverage for YouTube on desktop and mobile platforms, and also extends traffic sharing capabilities for YouTube CTV viewership measurement, where available, providing deeper insights into audience behaviour.
Jen Carton, senior vice-president of product management at Comscore, said: “By expanding our person-level viewership data for CTV to multiple markets outside of the US, Comscore continues to write the streaming measurement playbook.
“Now advertisers and agencies can unlock the true value of their audience on YouTube across CTV, desktop and mobile.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments