Cultural Power Index will analyse data signals to understand how cultural power is built and offer brands real-time insights on how to boost their standing.

The new tool comes following a recent rebrand by M+C Saatchi, dropping the ampersand that was previously in its name and publishing a new website for the company.

The agency’s Cultural Power proposition was previously launched in the UK and Australia, and will now become the strategic proposition for the global company.

The changes have also come alongside a new operating model and senior appointments within the past year, including Zaid Al-Qassab as global chief executive and Jo Bacon as chief executive at M+C Saatchi UK.