Research Live podcast: What’s the problem with data quality?

In this three-part series, host Liam Kay-McClean, deputy editor at Research Live, speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry’s data quality, and what the advent of artificial intelligence could bring.


Spotify-dark-2
  Apple-dark-2

  

Featuring:

Debrah Harding, managing director at the Market Research Society

Oscar Carlsson, founder at Milo Advisory

Kyle Ferguson, chief executive officer at Forsta

Andrew Cooper, founder and chief executive officer at Verve

Melanie Courtright, chief executive officer at the Insights Association

Melanie Courtright, chief executive officer at the Insights Association

Simon Glanville, managing director at Ronin

Rebecca Cole, managing director at Cobalt Sky and MRS Main Board member

Steve Phillips, chief innovation officer and co-founder at Zappi

Alexandra Kuzmina, innovation associate director, MMR Research

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts