The company said the product will give users instant insights 10 times faster, at lower cost. Users enter their brand or product name, up to three competitors and product perceptions – in addition to 10 key attributes and use statements. They then select the target who they want to interview and launch their project.

Frederic-Charles Petit, CEO, Toluna, said: “Marketers need real-time insights to power expedited decision-making.  Survey research that once took weeks must now take hours.”