The company said it launched the product to give researchers a more flexible option to keep pace with faster speed of business.

Jim Bryson, president of 20/20 Research, said: “The research industry has been saying for a while that keeping up with the speed of business is a key challenge. Researchers want more research to be done, to be able to address every request, large or small, and to not have to say ‘no’ to their clients. But constraints, whether it’s time or resources or both, often prevent that from happening.”

With Velocity, 20/20 will work with researchers to design the project and 20/20 can recruit the participants and execute the study.