Yau has spent the past 10 years leading her own Hong Kong-based agency, The Solution Research & Consultancy, prior to which she was a senior manager for ACNielsen.

At 2CV, she will report to Asia Pacific managing director James Redden, who said: “Everyone in 2CV is very excited to have Josie on board – she’s well known as an expert on China in particular, so she’s going to be a great asset to our existing Asian clients as well as our global clients who are focused on expanding in the region.”