Noble (pictured right) was previously head of quantitative research services at 2CV and her promotion will see her oversee commercial strategy and corporate culture.

Cope (pictured left) was formerly client services director, and her new role will see her tasked with driving the company’s growth strategy.

The two promotions follow a restructure of 2CV’s research teams to sit within their field of expertise in a plan to improve client experience.

UK chief executive officer at 2CV Sabine Cronick said: “Ruth’s unique skillset blends commercial acumen with striving for an ever-improved company culture; two aspects which go hand in hand and which are critical to the success of 2CV moving forwards.

“Rachel has always been client focused and her new role will enable her to widen her reach in ensuring that we are constantly putting our client’s needs first and spotting opportunities.

“Alongside our wider restructure, I have every belief that we are giving ourselves the best opportunity to make our mark.”