Noble (pictured) joined 2CV in 2009 as a research manager, and became quantitative lead for the company’s life and style practice in 2014.

Alice Moss has also joined 2CV as head of qualitative research. She was previously senior research director at RDSi and prior to that role was qualitative managing director at Kantar Insights.

Additionally, 2CV has expanded its US team, hiring Cate Hargrove as associate director from LRW, where she specialised in qualitative insight.

Also in the US, Daniel Rodrigues has joined the company as an associate director. He was previously associate vice-president at System1 Research.

Sabine Cronick, UK managing director at 2CV, said: “I’m delighted to have Alice on board, and look forward to working closely together moving forwards.

“Ruth’s promotion is one of nine well-deserved promotions across our research, digital and field teams. I’m very proud of all of our talented team.”