Felix (pictured) was previously senior client officer and senior vice-president at Ipsos Mori for two years before joining 360 Market Reach, and also had a spell at Ipsos for four years between 2009 and 2013.

She was also a vice-president and senior vice-president at GfK between 2013 and 2018.

At 360 Market Reach, Felix will lead on the company’s strategic initiatives and work across clients and industries, and will be based at its headquarters in New York. The company also has offices in St Petersburg, Florida.

Pat DePietto, co-founder of 360 Market Reach, said: “Shirley is a kindred spirit in her pursuit of a higher purpose, passion for research and the desire and skills to provide insights needed by our clients to provide products and services to enhance their customers overall health, wellness and/or sense of personal fulfilment.”