A free take on the Free movement
In his latest work Anderson argues that businesses can profit more from giving things away than they can by charging for them. In this presentation he explores this idea for the new global economy and demonstrates how giving away products and services can be harnessed for the benefit of consumers and businesses alike.
Video:
Chris Anderson on Free.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments