AAPOR updates cellphone survey guidelines
The report of the association’s cellphone task force discusses issues around coverage and sampling, nonresponse, measurement and the weighting of random digit dial (RDD) cellphone samples. Legal, ethical and operational issues and costs are also addressed.
AAPOR said that although it remains “too early to publish definitive standards or ‘best practices’ for RDD cellphone surveys”, the rising number of cell-only homes requires survey researchers to determine how to interview people on their mobiles “or risk unrepresentative results when studying the full population”.
Recent analysis by the Pew Research Centre determined that voting intention polls that exclude cellphone samples are favouring Republican candidates over Democrats when compared with surveys using a combined landline and cellphone sample.
Download the AAPOR report and guidelines here.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments