AbsolutData partners with Alteryx and opens UK office

US — Data analytics provider AbsolutData has agreed a partnership with strategic consultancy Alteryx to work together on targeted marketing, predictive analytics and customer insight analytics projects

Paul Evans, Alteryx’s senior vice president, says the tie-up aims to “help organisations fully understand and deliver profitable, multi-channel customer analytics without requiring long data-unification projects”.

The news comes as AbsolutData opens a UK office to be led by Kulpreet Singh as senior vice president, Europe and Middle East. Prior to AbsolutData, Singh served as head of UK and Europe, as well as global head of utilities for ExlService Holdings.

Anil Kaul, CEO of AbsolutData (pictured), added: “Organisations have become much more analytics-driven and it’s more important than ever to be able to leverage data to drive optimal business decisions. The London office enables us to elevate the level of support we can offer our European and global clients as they incorporate analytics as a core component of their business strategy. Under Kulpreet’s leadership, I am confident this office will flourish and serve as a stepping stone in our continued growth throughout Europe and the Middle East.”

In August AbsolutData received a $20m investment from Fidelity Growth Partners India.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts