Other investors participating in the funding include Sequoia Capital, Andreessen Horowitz and FirstMark Capital. This brings the total capital raised by ActionIQ to $75m.

ActionIQ will use the funding to accelerate its expansion across sales, marketing, and product R&D.

The business has grown over 300% in the past year, focusing on large enterprise clients including The New York Times, Condé Nast, American Eagle Outfitters, Vera Bradley and Pandora Media.

Tasso Argyros, co-founder and CEO of ActionIQ, said: “Today’s consumers expect the brands they interact with to deliver personalised and relevant experiences across every brand interaction, both offline and online.

“The only way to do this is with customer data, which enterprises have troves of but have traditionally been unable to leverage. ActionIQ is changing that, and letting enterprises tap into this valuable data asset to better engage their customers.”