Keating will lead Acxiom’s global brand and marketing strategy in her new role and will report to John Watkins, chief operating officer at the firm.

Prior to joining Acxiom, Keating served in executive roles at GE Capital, CoreLogic, Roostify and eXp World Holdings.

Watkins said: “Courtney’s proven expertise in boosting brand performance, along with her visionary approach, reflects our company’s growth trajectory.

“She is the ideal marketing leader for our continued momentum and the next phase of success.”