The campaign, which began in the UK in 2020, is also being supported by the Marketing Institute of Ireland (MII), Commercial Producers of Ireland (CPI) and the Interactive Advertising Bureau (IAB).

Ad Net Zero is an industry-wide initiative to help the advertising industry respond to the climate crisis and to reduce carbon dioxide emissions to allow the advertising industry to become net zero by 2030.

Ad Net Zero in Ireland will join the Ad Net Zero Steering Group and will be the first full collaboration in Ireland across the advertising, marketing, media and production sector to address climate change and reduce carbon emissions.

Around 80 potential supporters have signed up to the campaign from the outset, and Ad Net Zero Ireland will also participate in the Ad Net Zero Global Summit to coincide with COP27 in November.

The Advertising Association, Institute of Practitioners in Advertising and the Incorporated Society of British Advertisers lead the UK version of the Ad Net Zero campaign.

Sebastian Munden, chair of Ad Net Zero and executive vice-president and general manager at Unilever UK & Ireland, said: “The climate crisis has taught us the need for collective action. Following the success of Ad Net Zero in the UK – receiving more than 100 supporters in less than two years – we are raising our international ambitions for our industry to come together and reach net zero by end of 2030.

“We’re excited to be working with Ad Net Zero in Ireland in helping support the Irish ad industry achieve this goal too. I encourage everyone in in the UK and Ireland to reach out and find out how you can become an Ad Net Zero supporter and we welcome conversations with other international markets as the world collaborates to tackle the climate emergency.”

Charley Stoney, chief executive at the IAPI, who has helped lead the Ad Net Zero Ireland collaboration, said: “The drive for sustainability is such an over-riding priority for business. I truly believe that we can make a difference by joining Ad Net Zero and taking action to reduce carbon emissions.

“We know the only way to address climate change is through collaboration, collectivism, and a shared vision and that is what Ad Net Zero will be in Ireland – a space to plan for our future by taking action now.”