Led by the Advertising Association, the IPA, ISBA and Kantar, the survey is open to individuals working in UK advertising and marketing services.

The research was last carried out in 2023, following the inaugural survey in 2021. This year’s survey includes new questions about hybrid working, caring responsibilities and the impact of AI.

Aggregated data collected in 2021 and 2023 was used to inform an industry action plan aimed at creating more inclusive workplaces and boosting recruitment and staff retention.

The last time the survey was conducted, it received just under 19,000 responses, and this year, the organisers want to break this record. 

The online survey takes around five minutes to complete.

Sharon Lloyd Barnes, commercial director and talent & inclusion lead, Advertising Association, said: “We want as many as people as possible to take part in the All In Census today. Every voice, every piece of information, every data-point, is invaluable as we work together to tackle challenges some people face, and support everyone to be the very best they can be in our industry.

“Much of the progress made so far is thanks to the 19,000 people who took part in 2023. The same applies today – make sure your voice is heard!”

This year, companies who are members of the AA, IPA or ISBA will also receive access to their own dataset against the industry benchmarks, if their business has enough respondents.