Operating under the iMotions brand based in Copenhagen and Boston, the integration of Affectiva will support iMotions’ products and services globally, particularly for brands, advertising agencies and market researchers.

Affectiva and iMotions are both part of Smart Eye Group, with Affectiva previously being an MIT Media Lab spinout. Affectiva will now be part of the iMotions product portfolio.

Martin Krantz, chief executive and founder at Smart Eye, said: “The integration of iMotions and Affectiva’s Media Analytics is a logical step for Smart Eye.

“By combining the iMotions and Affectiva Media Analytics’ ability to power technological innovation we are confident that we will take business growth to the next level, redefining the understanding of human behaviour along the way.”

Peter Hartzbech, founder and chief executive at iMotions, said: “Fully integrating Affectiva’s Media Analytics market research offering as part of iMotions’ online research solutions and investing more heavily in the core technology will allow iMotions to expand reach by creating mindshare and technological synergies that will provide every researcher with the multimodal, multi-dimensional research approaches they will need to be successful today and tomorrow.”

Affectiva’s media analytics managing director Graham Page said: “The integration of iMotions and Affectiva Media Analytics creates a unique organisation that can draw on all the key behavioural tools available to researchers to understand people’s reactions at a deeper level. 

“Combining iMotions expertise in sensor-based measurement with Affectiva’s deep AI and computer vision capabilities will allow us to bring far more powerful integrated tools to a much wider market.”