AI storytelling platform launched by Sapio Research
Data 2 Story, developed in partnership with specialist development consultancy DevSquad, analyses thousands of data points and extracts key statistics to support hypotheses inputted by the user.
The tool aims to remove the need for manual data reviews, and also allows users to revisit previous surveys to extract new insights and angles.
Other features include providing users with common themes within the data to be used for content development and helping users to test and challenge their own hypotheses with the data to discover new narratives.
Highlighting statistics, generating story content such as blogs and press releases directly from the data and checking content accuracy are also included in the platform.
Andrew White, chief executive and co-founder at Sapio Research, said: “Data 2 Story was born out of a knowledge that many of our research customers struggle to understand the value in the data that sits behind the headline statistics.
“With this launch, we are aiming to make this easier and more intuitive, helping to increase the value and the longevity that research delivers to companies.”
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