Alida gains $60m funding for strategic growth

CANADA – Experience management business Alida has secured a $60m syndicated credit facility from the National Bank of Canada.

Plant growing from money jar

The credit facility will support Alida’s capital requirements and strategic initiatives, and was lent through the bank’s Technology and Innovation Banking Group.

Other co-lenders included BMO, Comerica, and Silicon Valley Bank.

Alida said the funding would support its long-term growth strategy, including around customer, employee, product and brand experiences.

Ross Wainwright, chief executive at Alida, said: “The funding from National Bank of Canada reflects the confidence that has been instilled in our future business prospects, financial health and our success as leaders in the customer experience industry.

“With this new financing agreement, Alida is well positioned to continue expanding our innovative product portfolio to meet the fast-evolving needs of our customers.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts