O’Malley (pictured) was most recently chief revenue officer at Octo Telematics and prior to that held roles at TransUnion and Oracle. He has around 30 years of experience working in enterprise technology.

At Alida, O’Malley will lead the company’s sales teams in the Americas and Emea and manage global partners within the enterprise and commercial SME segments, with a focus on growing the sales organisation.

Earlier this year, Vision Critical secured US$20m in growth funding, and after rebranding, launched a combined customer experience management and insights platform.

Ross Wainwright, chief executive, Alida, said: “David brings strategic sales excellence and a proven playbook that will help to build on Alida’s momentum and exciting growth trajectory.”