The features, which will be launched on 4^th March, will allow brands to gather feedback from real product users on concepts, prototypes and live websites without needing to move to a different tool or consolidate data from multiple sources.

The first set of features released as part of Alida’s unmoderated usability testing launch will be unmoderated screen recording, which will provide full-session screen recordings.

Mary Kay Evans, chief go-to-market officer at Alida, said: “The user experience industry is seeing unprecedented growth, yet over half of product managers still feel they don’t spend enough time engaging with their own customers.

“At Alida, we believe that real user feedback is the key to driving the most valuable and impactful innovation. With the announcement of our expanded capabilities of unmoderated usability testing, we are excited to help brands test and validate directly with their own customers, all while leveraging some of the most advanced research methods available on the market.”