Boote (pictured) will be responsible for driving global growth and client relationships.

She was global head of marketing and business development at market research tech company Big Sofa for just over a year. Prior to that she has worked at Infotools, GfK and Synovate. Boote has also held senior client-side roles at Warner Home Entertainment, Findus, Unilever and Premier Foods. 

Circle Research’s co-founder, Andrew Dalglish said: “Amanda’s appointment signals an exciting time for Circle as we’re not only growing our European client base but are also working increasingly on the global stage and across a plethora of B2B verticals.

“Her considerable knowledge and experience as well as her excellent track record and insight will be key for Amanda as she supports the future business development and strategic direction of Circle.”