The acquisition of Analyx expands Analytic Partners’ work in Germany and throughout Europe, and builds upon the business’ 2024 acquisition of UK analytics firm Magic Numbers.

Analyx is based in Germany and Poland and focuses on marketing return on investment support.

Nancy Smith, president and chief executive officer at Analytic Partners, said: “The values and mission of the Analyx team, under the leadership of Claudio Righetti and Sascha Stürze, align perfectly with ours.

“Acquiring Analyx enhances our Commercial Analytics solution, extending it to more global enterprises and creating meaningful synergies that will benefit our European and global customers.”

Analyx founder and chief product officer Sascha Stürze said: “Joining Analytic Partners today is climbing the next S-Curve for Analyx.

“It enables us to further our mission to create value through advanced data science and self-service software for enterprise brands – at a truly global scale.”

Analyx chief executive Claudio Righetti added, “Joining forces with Analytic Partners aligns to the foundational vision of Analyx: building and delivering world-class decision-support tools to enterprise customers worldwide.

“By joining Analytic Partners we can offer our customers a true global presence and expand the range of services offered.”