Based in the New York City office, Bachmann will establish and oversee strategies for team, product and revenue in the North America and Latin American markets.

Bachmann was most recently chief operating officer at ComScore, exiting after a month in the role during a tumultuous period at the measurement firm.

Prior to ComScore, she was chief operating officer and executive vice-president of product management at identity-based data and marketing firm Throtle. Her background also includes four years as general manager of the Americas at Neustar and MarketShare, and roles at Merrill Lynch and American Express.  

Nancy Smith, president and chief executive of Analytic Partners, said: “Kathy brings to Analytic Partners a unique and diverse background in growth and strategy. She will undoubtedly be an exceptional leader as we continue to grow in the Americas and help our clients turn data into expertise.”