Campa (pictured) was previously chief marketing officer and senior vice-president at cloud based business comms software company RingCentral. He has also worked at Sierra Ventures and Reachable.

The company said he would be responsible for leading global marketing initiatives and operations.

App Annie has also made a couple of other appointments: Paul Barnes, former UK managing director of Questback, as northern Europe territory and Middle East territory director; and Nicolas Beraudo has been promoted to managing director EMEA.

Bertrand Schmitt, CEO and co-founder at App Annie, said: “The app economy is rapidly expanding into new verticals, significantly impacting business for publishers and marketers in media and entertainment, consumer goods, retail and travel.

“Al’s proven track record as a marketer and entrepreneur, with expertise spanning multiple industries, will bring valuable perspective to App Annie as we continue to provide strategic solutions to more and more customers.”