Lynch will be responsible for managing and growing the Wide programme, which aims to improve the diversity and excellence of the marketing, research and data analytics workforce.

The initiative offers a scholarship and mentorship programme, and is focused on the research and insights functions of member companies – across marketers, media companies, agencies and research providers.

Prior to joining the ARF, Lynch founded his own marketing consultancy in November 2022, and before that he was senior vice-president of strategy at Digitas North America.

Scott McDonald, chief executive and president, ARF, said: “Over the last few years, we have seen firsthand the impact that Wide has been able to provide for the future of our workforce – from scholarships and mentorships to internships and post-graduate positions.

“As we look to continue this momentum, we are pleased to have Tom join us. I am confident that his extensive background in social justice, social enterprise and nonprofit fundraising will be instrumental in this next phase of programme growth for Wide.”