Del Tongo (pictured) has previously held chief technology officer roles in several companies, including Hachette Rusconi, Desdoo, Game Network and Illiar.

Audiencerate has also opened an office in Milan that will act as a research and development centre dedicated to customer data management as well as artificial intelligence.

Del Tongo will also act as interim managing director of the firm’s Italian division while a new country manager is sought.

Gianluca Leotta, member of the board of directors representing investors at Audiencerate, said: “This is undoubtedly an exciting moment for Audiencerate, as we invest in and evolve our data-driven solutions to ensure they’re even more effective for our customers.

“The arrival of Marco Del Tongo marks the beginning of a path of expansion, growth and innovation for our market-leading offering powered by artificial intelligence.”