B2B feedback platform launched for SME marketing
The platform will allow business-to-business SMEs to give and receive anonymised feedback on marketing plans and campaigns.
Members can upload materials to the website to receive anonymised feedback from a randomly selected peer group.
SenseCheck has been launched by Roger Jackson, chief executive of Shopper Intelligence and former Unilever and Mondelez marketer.
Jackson said: “When I left the corporate world more than 10 years ago to set up my own business, I no longer had the means to validate my marketing plans. If as a marketing professional I found myself facing this challenge, I realised that an entrepreneur without a marketing background would find it even harder.”
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