Leiva (pictured) joins B2B International – now part of gyro after being acquired by Dentsu last year – having previously been insights and strategy director for APAC at Carat. She has also worked at Datamonitor, Millward Brown and PHD.

She will be based in Singapore and covering other key APAC markets including Hong Kong, China, Japan, South Korea, Australia and New Zealand.

She will report to B2B International CEO Matthew Harrison; business development director Conor Wilcock; and Stephanie Teow, senior research manager & head of Asia Pacific.

Harrison said: “Silvia’s international experience in market research means she knows what clients – and prospects – want to achieve, what keeps them awake at night and ultimately how we can best serve them, with tailored projects and actionable insights. With her focusing on business growth we can take B2B International’s APAC operations onto the next level.”