Powell (pictured), previously managing director of B2B International’s London office, will lead the company’s Los Angeles team and be responsible for growing the business in the US west coast market.

Powell joined the company 17 years ago as a member of the in-house fieldwork team in Manchester. He has held various senior roles within the UK and China locations before being appointed managing director of the London office in January 2020.

His experience includes global segmentation programmes, brand health tracker and customer experience studies.

B2B International, part of Dentsu Aegis-owned Merkle B2B, also has US offices in Chicago, New York and Boston. 

Julia Doheny, president, B2B International North America, said: “The west coast accounts for a substantial proportion of our revenue with many key finance and tech clients in the region. We’re delighted to have Matthew’s wealth of experience and expertise to help drive continued growth and success for our clients here in the US.”