The Trusted Data Delivery Network includes all companies that work with Barb to deliver audience measurement services that meet the needs of all parts of the industry and meet expected levels of operational quality, corporate responsibility and compliance with standards.

The trustmark will be able to be used by Barb customers and other companies that are part of the Trusted Data Delivery Network to show they meet the network’s requirements.

The Trusted Data Delivery Network also includes companies that provide analytics services to organisations that rely on Barb data for a range of commercial and regulatory purposes.

These data-processing companies can use Barb’s Trustmark as a quality assurance indicator to demonstrate their analytics services are reporting data that is compliant with industry standards

Starting this week, Barb will also be publishing data showing the average number of people in a household watching TV together for selected audiences, known as co-viewing factors.

Barb said it would publish TV set co-viewing factors for any linear, video-on-demand or streaming service with a viewing share of more than 0.5% of total viewing to provide more insight for end-users of Barb’s data.

Justin Sampson, chief executive at Barb, said: “Our ability to meet expected standards relies on many companies that are part of our Trusted Data Delivery Network. We’re pleased to have worked with many of these companies for several years and have been stimulated this year by conversations with other companies that have ideas for how we can deliver data in a way that’s both fresh and rigorous.

“We’re pleased to now start reporting Barb’s co-viewing factors formally to all our customers. With our trustmark attached, data users can be assured that Barb’s co-viewing factors are a bona fide industry-agreed standard.”