Barclays marketer new president of WFA
He takes over from Martin Riley, former chief marketing officer of Pernod Ricard who has held the position since 2013. The appointment was announced at the WFA’s annual general meeting in Marrakesh.
Weldon has worked for Barclays since February 2012. During his career he has been global brand director for Vodafone, vice-president of advertising for Coca-Cola as well as working in ad agencies including Lowe Howard-Spink and BBDO Europe.
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