New business and organic growth for the fiscal year ending March 2022 resulted in a 21% increase in the consumer/B2B division and a 13% increase in the health division, while the recently launched social division recorded a rise of 420%.

The London-headquartered company now has a team of more than 100 employees, representing a 33% increase from the start of the previous fiscal year.

“Basis was built on the belief that we could maintain the culture, service and quality of a boutique agency, while delivering world-class insights to clients around the globe,” said Basis Group chief executive Rune Mortensen.

“Our performance this past year shows our approach is resonating. I couldn't be more excited for our future, and more humbled by the fact that our clients continue to look to our team for business intelligence, research and insights that drive real value.”

Katie Buckley, managing partner at Basis Chicago, added: “In the coming weeks, we look forward to announcing several meaningful milestones that will further position us for success in serving our clients. These strategic moves will include the hiring of additional industry expertise, alongside increased investment aimed at expanding our presence in the US.”