Rushek was previously at ZS Associates, where he led the firm’s strategy and insights group, having worked for the company for almost a decade.

In addition, Rushek’s insight industry experience focuses on life sciences products, including opportunity assessment, market landscaping, segmentation, value proposition, creative, branding, channel strategy, tracking and forecasting.

Yoder has also joined Basis Health from ZS Associates, where he spent three years most recently as associate consultant in the business’ marketing and customer insights practice.

Basis Health is an independent global life sciences strategy and insight consultancy headquartered in New York with offices in London, and is part of the London-headquartered Basis Group.

Paul Eccles, managing partner at Basis Health, said: “We are thrilled to welcome outstanding talent like Mark and Caleb to our organisation and believe their exceptional expertise and innovative outlooks will play a pivotal role in shaping groundbreaking commercial strategies for our clients.

“As we consistently attract new clients and enhance our capabilities, their collective experience will prove indispensable to our continued success.”