Beesy creates AI model for behavioural science analysis
The System-1 Analytics Model (SAM) is a machine learning tool build for identification and aggregate analysis of behavioural science principles.
SAM has been trained on limited sets of data and definitions provided by behavioural scientists working for Beesy, and the model codes and aggregates content with human oversight and review.
Elys Roberts, founder and chief executive officer at Beesy, said: “Our mission at Beesy is to leverage rigorous science to deliver improved commercial outcomes for
companies in the pharmaceutical and medtech industries.
Introducing a machine learning tool custom-built for behavioural analysis is one of the many ways Beesy continues to push the envelope and we’re thrilled to welcome SAM to our cause.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments