Arnold was previously senior manager at SageSpring Partners, where he led cross-functional teams in end-to-end projects for healthcare clients.

Ziani was previously a consultant with Beesy, and has a background in human behaviour insights, data analysis, statistics and research methods.

Elys Roberts, founder and chief executive at Beesy, said: “Our mission at Beesy is to leverage rigorous science to deliver improved commercial outcomes for companies in the pharmaceutical and medtech industries. We do that by better understanding and impacting human decision-making.

“It is our goal to always continue to build on and deliver that mission, and I’m delighted James and Zoé have joined us to further our cause. We see great things in their future.”