Behaviorally hires VP for market development
McDonald will work in Behaviorally’s customer success team serving clients in the midwestern region of the US.
Before joining Behaviorally, McDonald was senior vice-president of account management at M/A/R/C Research.
Other leadership roles include spells at Delineate Agency, System1 Research, Optimal Strategix Group, Nielsen’s NeuroFocus and SpectraComm, and McDonald is also an adjunct professor at the Graduate School of Management at the University of Dallas.
Scott Brill, managing director of North America at Behaviorally, said: “We are excited to have Jeff joining our growing Chicago team.
“With his extensive expertise and enthusiasm for actionable insights, he will be a fantastic addition to the company and support our strategic vision to help our customers own the most valuable moment in marketing: the sales transaction.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments