The Los Angeles hub will sit alongside Behaviorally’s other North American hubs in Mexico City, New York City, Chicago, and Dallas.

It also has international hubs in Dubai, Bangkok, Manila, Manchester, Frankfurt, Hamburg, Paris, Melbourne, and Geneva. 

Behaviorally has appointed research veteran Simon Wyld (pictured) as senior vice-president to lead the LA office.

Wyld was previously senior vice-president at US research firm Sentient Decision Science and has also held roles at Sony Pictures Television International and Walt Disney TV (EMEA). 

During his career,  he has had a focus on implementing behavioural science-based market research solutions with a focus on the tech sector.  

Behaviorally has also appointed Daniel Rodriguez as director, based in LA. Rodriguez also joins from Sentinent Decision Science and he has previously worked at market research agency 2CV.

Scott Brill, Behaviorally’s managing director of Americas, said: “We are thrilled to have both Simon and Danny join the Behaviorally team with their robust experience in building strong, consultative client relationships as we are excited to further support our clients on the west coast and expand our regional footprint. 

“Their extensive insights knowledge, including both supplier and client-side experience and behavioral science background, is a wonderful addition to our team to help support our strategic vision.”