Divers (pictured) will be based in Behaviorally’s London office and will support clients across the UK and Europe.

Before joining Behaviorally, Divers was a freelance consultant specialising in qualitative research, and previously spent more than nine years at PRS In Vivo, most recently as head of EU qualitative.

Behaviorally was formerly called PRS in Vivo USA, before rebranding at the beginning of 2021 following a majority investment from asset management group Alcentra.

Inna Merenkova, managing director of Europe and the UK at Behaviorally, said: “We are thrilled to welcome Peter to our growing team and having worked with him in the past, I know he will be an integral new addition.

“He has an extensive knowledge of consumer insights and will be a wonderful partner to our clients to help answer their business questions to drive shopper growth.”