Balarezo (pictured) will be based in Behaviorally’s New York office and was previously group chief financial officer at Bendheim.

Other prior roles include chief financial officer at Lego US and head of treasury risk and control at FLSmidth.

Alex Hunt, chief executive of Behaviorally, said: “We couldn’t be more pleased to welcome a leader of Jose’s caliber and experience to our board and global executive management team.

“Jose’s extensive financial planning knowledge and strategic acumen, in support of transformative growth, are perfectly suited to match Behaviorally’s ambitious growth and development plan for the coming years.”