Bereck (pictured) joins from Ipsos where she was most recently senior vice-president and client service team lead for marketing IMQ group which managed innovation, market understanding, product testing and shopper research.

However, Bereck had previously worked at GfK – in multiple positions over 14 years – culminating in heading GfK NOP’s consumer team in North America in 2005.

Holly Jarrell, GfK’s head of product groups for North America, said: “We are thrilled to have a leader of Stacy’s vision and calibre take on such an important practice for us. Clients have remarkable confidence in her judgement and insights, and they have never been more challenged by the task of innovating wisely.”

GfK market opportunities and innovation offers services ranging from growth planning to product launch forecasts.