Godfrey (pictured) will help streamline research and development processes in his new role and will focus on developing automation and creating agile frameworks, with other focuses on areas such as advanced analytics and artificial intelligence.

Before joining Blue Yonder, Godfrey worked at companies including MMR, Nielsen and Beyond Blue.

Blue Yonder managing director Richard Heath said: “We’re delighted to have James join our team. His expertise aligns perfectly with our vision for the future – a more agile, detailed and automated approach to R&D insight.

“His leadership in statistics and automation will ensure we continue to lead the way as a genuinely innovative agency capable of giving our clients a competitive edge.”