BlueLabs is an analytics, data and technology company. The partnership with FourthWall, the independent source of cable set-top box viewing data, will allow it to use Fourthwall’s “second-by-second television data to help clients reach the right audiences with microtargeted television commercials”.

Patrick Peters, FourthWall Media GM of programming, said: “With our very large database, we have unsurpassed details and dynamic insights into TV viewership. As a result, BlueLabs will be able to offer their clients better targeting. We are pleased to have entered into this agreement with BlueLabs and look forward to working with their highly accomplished team.”