Hamada (pictured) has 13 years of experience within commercial and business development environments and holds an MBA and MSc in data science. In his new role he’ll draw on his experience in areas such as machine learning and pattern recognition. 

Leigh Morris, managing director of Bonamy Finch said: “We all know that big data is already playing a significant role in our clients’ thinking. But having access to such a volume of data is useless if agencies are unable to pull together the pieces to genuinely help support business decision making. Big data without this insight is just a mass, and morass, of data.”